Wingstop makes a breakthrough in Canada.
The Dallas-based chicken wing chain plans to open its first Toronto location this month, with a grand opening scheduled for June 29 that will include a ribbon-cutting ceremony and beatboxing.
It will be the first of 100 locations planned for the country, making it a key part of Wingstop’s international push. “The opening of our first restaurant in Canada is proof of the success and portability of Wingstop outside of the United States,” said Nicolas Boudet, international president of Wingstop, in a press release.
The chicken wing chain has been one of the fastest growing major chains in recent years, with sales up 19% on average over the past five years, according to data from sister company Technomic. of Restaurant Business.
The vast majority of the brand’s 1,800 locations are in the United States, but a growing number are outside of the country. Wingstop ended 2021 with just under 200 locations, up 160% over the past five years, according to Technomic. The brand has found success in Mexico, Europe, Asia-Pacific and the Middle East.
The chicken has proven popular in many international markets and the wings may find a special home in many countries, given the current popularity of the product in many countries. The product is also flexible, thanks to the emphasis on sauces.
In Canada, for example, Wingstop has created a flavor, Honey Garlic, exclusively for that country.
Wingstop makes its first Canadian opening a major event. The celebration will kick off at 11 a.m. on June 29, giving the first 100 customers five free wings every week for a year. The ribbon-cutting ceremony will be followed by a performance by Scott Jackson, a beatboxer and Canada’s Got Talent winner.
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