“The Mandalorian” is bigger than “frozen” ?! here’s why
During the Walt Disney Company’s second quarter fiscal year earnings call, CEO Bob Chapek shared a lot of interesting information with shareholders and Disney fans. For example, he revealed that the Walt Disney World Resort in Florida had already started to expand capacity and that the current new CDC mask guidelines were “really big news” for the company.
Perhaps a less pronounced comment concerned the sales of goods. It seems that the success of Jon Favreau and Dave Filoni Star wars series, The Mandalorian, has become more popular than the mega-franchise, Frozen.
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Answer a question about the Disney + streaming platform that drives merchandise sales just as effectively as traditional theatrical releases – like Frozen (2013) and Frozen II (2019) – Chapek said:
“… Our merchandise sales on Mandalorian are a tremendous marker for the fact that while theater continues to be a great way for us to build franchises, our first big data point using our Disney + platform to selling merchandise has been a tremendous success for us. good.”
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Last year, Disney promoted “Mando Mondays”, with a new Mandalorian merchandise every Monday of the second season of the show. This was probably part of what Chapek was referring to when he noted that “using our Disney + platform to sell merchandise has been tremendously successful”.
Additionally, the CEO of Disney was probably referring to the fact that it’s hard to go anywhere without seeing Grogu (aka “Baby Yoda”) and bounty hunter Din Djarin (Pedro Pascal) on t-shirts. , coffee mugs and even cereal boxes.
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Disney official quarterly results report further confirms that with regard to the sales of goods, Grogu and Djarin ousted Frozen from its pedestal – who knew that a little green alien would steal people’s hearts more than Anna, Elsa and Olaf? According to the report:
Growth in merchandise licensing revenues was driven by higher revenues from Star Wars-based merchandise, including The Mandalorian, Disney Princesses, and Mickey and Minnie, partially offset by lower revenues from Frozen-based merchandise.
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The news that Mandalorian The merchandise helped keep Disney’s retail division afloat during the COVID-19 pandemic shouldn’t come as a surprise to those who follow the news from the toy industry.
Hasbro, which is Disney’s officially licensed manufacturer for Star wars and Marvel toys, previously shared as The Mandalorian – and other Star wars lightsabers – had also helped their business stay out of the water throughout the challenges of 2020.
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What is the next step Frozen and The Mandalorian?
Fans of both Frozen franchise and The Mandalorian the series have a lot to look forward to in the months and years to come. The Mandalorian gearing up for its third season on Disney + – Pedro Pascal will reprise his role as the main character and has suggested there could be a big time jump.
Additionally, showrunner Jon Favreau and executive producer Dave Filoni are working on three Mandalorian derivative series – Ahsoka, with Rosario Dawson as Ahsoka Tano, Rangers of the New Republic, and Boba Fett’s book, with Temuera Morrison as the Bounty Hunter and Ming-Na Wen as Fennec Shand.
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As for Frozen, although not Frozen III the movie has been announced yet, there is Frozentheme lands coming to Disneyland Paris and Hong Kong Disneyland in the near future. Visitors to these Disney parks will be able to enter the world of Arendelle like never before!
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Additionally, Disney just announced that its latest Disney Cruise Line ship, the Disney Wish, will present the very first Frozen restaurant when it left in summer 2022.
This one-of-a-kind interactive dining experience will introduce Elsa and other loved ones Frozen characters – maybe we’ll even see Kristoff and Sven! – in a musical extravaganza, while tasting dishes of Norwegian inspiration.
What do you think of the fact that The Mandalorian exceeds Frozen in the popularity of the commodity? Which franchise do you prefer?