Leading Pizza Franchise Adds Expertise to Every Franchisee Decision Point – Financing, Real Estate, Design, Build
Toledo, Ohio (RestaurantNews.com) Marco’s pizzaone of the nation’s fastest growing pizza brands, reveals major improvements to its franchise development program set to fuel rapid growth as the 1,000+ unit brand aims to meet its goal of expansion of 1,500 units by the end of 2023. Notably, stores continue to open at a rapid pace and improvements have provided attractive incentives for multi-unit growth, while making it easier to secure financing from preferred lenders .
With over 200 stores under development, Marco’s is on track to achieve this growth target. As franchise development continues to increase, management is prioritizing investments in new technologies, people, strategic vendor partnerships, and more to accelerate the brand’s growth strategy. With these improvements, Marco’s franchise development support is world classcreation opportunity for entrepreneurs and sophisticated traders to grow their multi-unit portfolios.
“I have been with Marco for 11 years and can say with confidence that the level of sophistication and detail in the franchise development program has never been greater,” said regional representative and franchisee Robert Pina, which has just signed a contract for 46 stores, one of the largest in the history of the Marco brand. “Marco’s makes it easy to become an empire builder in the system. If you’re looking to grow a strong pizza portfolio, you won’t find a more dedicated and supportive team than this one. Marco’s management and the dedication to franchise growth and franchisee support is simply unmatched.
Designed to facilitate the development process, Marco has created improvements in four critical areas: financing, growth incentives, real estate, design and construction.
- Strategic Support to Secure Funding: Understanding the challenges of lending, Marco’s Director of Franchise Finance, Brad Fletcher, and the finance team have partnered with eight preferred banks and lending institutions. At quarterly meetings, Marco’s finance team provides key updates on the state of the business, its growth and performance. Therefore, banks are in a better position to offer favorable loan terms to individual Marco franchisees. According to FRANdata, a leading research and advisory firm that analyzes the franchise market, Marco’s 2021 FUND score is in the top 1% of all franchise systems evaluated and is in the top three scores for all franchises. QSR marks.
- Multi-Unit Growth Incentive: Marco’s offers a long-term incentive for timeshare ownersincluding franchise fee discounts, reduced royalties and growth acceleration bonuses – download the Franchise Information Report for more information.
- Reinforcement of the real estate support team: Marco’s continues to add real estate expertise and support to help expedite site selection and guide franchisees through key decision points.
- Simplified design and construction process: Marco’s recently formalized a partnership with a single architect to streamline the design process. This partnership has made it possible to shorten the construction process by approximately two weeks. In addition, the architect directs the process by authorizing the franchisee on behalf of the franchisee so that they do not have to take on additional responsibility with local municipalities. Marco’s has also brought in several general contracting experts who will help franchisees review the offer, align prices, arrange a pre-construction meeting and review the project completion schedule.
“Through strategic enhancements, our development team is able to act as a consultant to franchisees by providing information, insights and recommendations at every decision point and key milestone,” said Keith Sizemore, vice-president. development president of Marco’s Pizza. “This, coupled with the fact that several members of our team are franchisees themselves, brings a unique perspective to the coaching process. Franchisees have the certainty that they are making the right decisions.
In addition to its strong franchise development support, Marco’s continues to invest in building its brand through a national, multi-channel advertising program. This has played a significant role in boosting sales as the brand plans to reach $1 billion in annual system-wide sales in 2022.
“There has never been a better time for existing and potential franchisees to grow with Marco’s,” said Steve Seyferth, Senior Vice President and Chief Experience Officer, Marco’s Pizza. “With many territories available for growth, our development and performance strategy remains focused on finding multi-unit franchisees that align with our strategy and corporate culture, while continuing to prioritize innovation and to maximize profitability at the unit level.”
Building on its growth and performance, Marco’s aims to become the No. 4 pizza brand. The brand saw a 12.8% increase in average unit volume (AUV) year-over-year, and Marco’s top 50% franchise stores generated $1,198,201 in AUV for 2021*.
For more information on Marco’s Pizza franchise opportunities, visit https://www.marcos.com/franchising/ or call 866-731-8209 to speak with Shannon Iverson, Vice President of Franchise Sales.
About Marco’s Pizza
Marco’s Pizza is America’s most loved and trusted pizza brand, according to the 2019 Harris Poll EquiTrend® study. Based in Toledo, Ohio, Marco’s Pizza is one of the fastest growing pizza brands. faster in the United States. Marco’s was founded in 1978 by Italian Pasquale (“Pat”) Giammarco and strives to provide a high quality pizza experience, known for its homemade dough and three signature fresh cheeses. The company has grown from its roots as a beloved Ohio brand to operate more than 1,000 stores in 34 states with locations in Puerto Rico and the Bahamas. Most recently, Marco’s Pizza was ranked #2 in the Pizza category of Entrepreneur magazine’s 2022 “Franchise 500” rankings and #4 in the fastest growing category of Restaurant Business’s 2021 “Top 10 Fastest Growing Chains” rankings. . Other recent accolades include a debut appearance on Newsweek’s “America’s Best Customer Service” pizza chain list in 2022, ranked No. 42 on QSR’s Top 50, and five consecutive years in the prestigious “Top 500” from Nation’s Restaurant News.
*Based on the average unit volume of our top 50% franchise stores in fiscal 2021. Based on fiscal 2021, 146 of the category’s 389 franchise stores (38%) met or exceeded this average. This information is contained in point 19 of our FDD 2022 – please refer to our FDD for full financial performance information. Results may differ. There is no guarantee that a franchisee will perform as well.