BUFFALO – After moving away from the business for nearly 10 years, Cheryl Cota opened Cheryl’s Ideal Embroidery at her Lincoln Street home in Buffalo.
Cheryl has previously served the embroidery, t-shirt and gift needs of individuals and groups in Guernsey and surrounding counties for 20 years, while owning and operating Ideal Gifts and then Ideal Sportswear & Tanning in the region. of Byesville.
âI missed it,â said Cheryl of the 12052 Lincoln Street store. “I’ve always been a creative person and I missed using my creativity. And I missed people.”
A graduate of Meadowbrook High School who worked at the Guernsey County Courthouse after attending Muskingum Area Technical College and Belmont College, Cheryl opened her first store, Ideal Gifts, with her mother, Carol, on Second Street. in 1996.
A year later, Cheryl went solo and launched Ideal Sportswear & Tanning in the old City Restaurant building, also on Second Street. She remained there until 2008, when she moved the business to Seneca Avenue in Byesville.
Cheryl closed her business in 2012 in favor of a job that allowed her to train others in embroidery and running an embroidery business.
Earlier this year, she decided to get back into the game and opened the embroidery shop in her basement.
âThere are only two people in Guernsey County who offer embroidery,â Cheryl said. “That’s all I do now. This store is my heart.”
She credited a loan backed by the U.S. Department of Agriculture obtained through the Guernsey County Port Authority for making it possible to open the store.
“These people are excellent,” she said of the Port Authority board of directors. “I couldn’t have done this without them.”
The Guernsey County Port Authority offers loans of up to $ 25,000 with interest rates 1% below the prime rate to help individuals start a business or grow a current business.
Cheryl recently recovered the embroidery machine from her old store after buying it from the owners of LouAnn’s Sewing Shop in downtown Cambridge.
While Cheryl’s Ideal Embroidery offers a wide variety of products, her specialty is custom varsity jackets.
âI have two sayings that I use,â Cheryl said. “No job is too big or too small, and if I can circle it, I can embroider it.”
The store also offers screen printing, sports uniforms, spirits clothing such as hats, shirts, jackets, polo shirts and bags, pillows for commemorative shirts, and wedding and baby throws.
Cheryl recently added an industrial leather sewing machine for adding patches to leather clothing or other items.
âI’m getting a lot of this type of work right now,â she said.
Cheryl’s Ideal Embroidery inventory will also have heat transfers in stock soon.
She plans to keep transfers for Meadowbrook, Cambridge, Buckeye Trail, John Glenn, Caldwell and Shenandoah close at hand.
âI can add the letters or numbers while people are waiting,â Cheryl said.
She has several ways to shop online through her Facebook page and she is working on creating a web page.
âPeople can just search for Cheryl’s ideal embroidery on Facebook to access the online store,â she said. “I want to make things as easy as possible for people.”
It also offers curbside pickup for customers who do not want to collect their vehicle due to the COVID-19 pandemic.
For more information, call Cheryl’s Ideal Embroidery at 740-538-0858.