General Assembly Pizza Announces Partnership with Leading Canadian Retail Broker: Propel Natural Brands

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TORONTO – (COMMERCIAL THREAD) – General Assembly Holdings Limited (the “Company” or “GA Pizza”) (TSXV: GA), a relaxed Toronto pizzeria that has become an omnichannel consumer packaged product (“CPG”) brand, announced today ‘hui a new partnership with Propelling natural brands, CPG, Better For You and Naturals food broker specializing in the comprehensive sales management of the Canadian market for manufacturers of natural and specialty products. The announcement follows a record second quarter for GA Pizza, with frozen pizza sales up 70% from the first quarter, and on the heels of securing a main production facility for their food line. Top quality pizzas from the freezer to the table.

Propel Natural Brands is a leading national broker specializing in natural, grocery, mass merchandise and club channels. The full range of capabilities will provide GA Pizza with the robust infrastructure necessary to compete in the Canadian retail market. Founders Patrick Higgins and Jon Cohn have a 20-year history of building and expanding brands across Canada. They have worked with many of the most successful brands in Canada.

“It’s always fun when my worlds come together: my family enjoys the General Assembly pizza subscription, and we love serving their freshly frozen pies to family and friends. Now to be a part of bringing this great product to the retail market is really exciting, ”said Patrick Higgins, President of Propel Natural Brands “My goal is to bring GA Pizza to as many retailers as possible so that all Canadians can enjoy a better frozen pizza experience.”

Ali Khan Lalani, Founder and CEO of GA Pizza, says the partnership will deepen GA Pizza’s retail strategy and quickly expand its retail footprint across Canada: “We are continually finding new ways to deliver unparalleled pizza experiences to consumers. We’re creating a new premium frozen category and reinventing pizza night for pizza lovers around the world. Our partnership with Propel Natural Brands will help us gain additional access to the relationships and industry relationships that are integral to GA Pizza’s growth and way forward.

About GA Pizza

GA Pizza started life as a quick and relaxed pizza place in the heart of Toronto. Three years later, we also offer a range of consumer packaged freezer-to-table products and a revolutionary direct-to-consumer platform: a pizza subscription (gapizzaclub.com) and a gift service (give.gapizza. com). Our ambition ? Make delicious pizzas available to everyone, everywhere. We are always striving to take pizza to new heights, to show the world that better pizza is possible, to find new spaces and places to deliver unparalleled pizza experiences. Find us in the freezer or visit gapizza.com.

GA Pizza multimedia resources available for download.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking information

This press release contains statements that constitute “forward-looking information” or “forward-looking statements” (all “forward-looking information”) within the meaning of applicable securities laws, including statements regarding plans, intentions, Current beliefs and expectations of the Company with respect to future business activities and operational performance. Forward-looking information is often identified by the words “could”, “could”, “could”, “expect” or similar expressions and includes information regarding the expected increases in the production capacity of the Company at the plant. principal and growth strategy of the Company.

Investors are cautioned that forward-looking information is not based on historical facts but rather reflects the expectations, estimates or projections of the Company’s management regarding future results or events based on the opinions, assumptions and estimates of management considered. as reasonable on the date the statements are made. Although the Company believes that the expectations reflected in this forward-looking information are reasonable, such information involves risks and uncertainties, and such information should not be relied upon because unknown or unforeseeable factors could have material adverse effects on the Company. the future results, performance or achievements of the combined company. Among the main factors and risks that could cause actual results to differ materially from those projected in the forward-looking information may include, without limitation, the following: there is no market for the securities of the Company ; the limited operating history of the Company; global economic risk; the impact of COVID-19 on Society; the general economic environment; cybersecurity risks; financial projections may turn out to be materially inaccurate or incorrect; the Company may have difficulty forecasting sales; general competition in the industry from other firms; growth risk management; dependence on management; insurance risks; changes in the costs of food and supplies could adversely affect profitability and, ultimately, our results of operations; our business could be affected by increased labor costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending habits and demographic trends could lead to lower sales; changes in nutrition and food regulations; the failure to establish our main production plant; the inability to increase production capacity; disruption in our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in Internet and social media search algorithms; risks associated with leasing commercial and retail space; use of third parties for shipping and processing payments; environmental laws; we cannot persuade customers of the benefits of paying our prices for better food; our marketing and advertising strategies may not be successful, which could have a negative impact on our business; additional financing needs; the Company can prioritize customer growth and engagement and the customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties relating to the activities of the Company and to market conditions.

If one or more of these risks or uncertainties materialize, or if the assumptions underlying the forward-looking information prove to be incorrect, actual results could differ materially from those described in this document as being intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify risks, uncertainties and important factors that could cause actual results to differ materially, there may be others that could cause results not to be as anticipated. , estimated or planned. The Company does not intend and assumes no obligation to update this forward-looking information, except as required by applicable law.

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