Businesses Use Salaries, Tuition, and TikTok to Hire
Chipotle and Target are among the companies using TikTok to try to recruit new, young Gen Z workers, writes CNBC.
TikTok Resumes is currently a pilot program and allows job applicants to post their resumes on the popular video streaming site.
WWE and Shopify have also been listed by CNBC as participants, and companies are using the app as a way to try and hire new talent. This is especially important for the many restaurants, bars and other businesses that are currently feeling a lack of hiring.
This came at the start of the pandemic, during which layoffs were plentiful. Since then, as the economy began to reopen, some employees were unwilling to return to their old jobs for various health or economic reasons.
But there has been a glut of new career-related content on social media – and as things reopen, companies have tried various strategies in order to keep workers coming back, especially as people have started to return. get vaccinated and started to feel better from eating inside.
Another strategy used is increasing wages – CNBC writes that there have been several restaurants that have increased their hourly wages and announced plans for things like tuition coverage.
Marissa Andrada, director of human resources at Chipotle, told CNBC the restaurant was using TikTok for its hiring tactics because many of the company’s employees were already young anyway.
“TikTok Resumes is a way to engage with them in a way that they already enjoy connecting with us,” she said, according to the report.
She said another benefit of this strategy was seeing the creative ways people express themselves on TikTok and gauging how those people would work as employees.
In other TikTok related news, the app recently objected to financial services advertising. The app will no longer allow advertising for loans and monetary asset management, loans and credit cards, purchase and subsequent payment services, trading platforms, cryptocurrencies, currencies , debit and prepayment cards, currency trading and pyramid schemes. The report says the policy is aimed at reducing disinformation.